Master AI in Digital Marketing and Social Media

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Course Highlights

AI-driven Learning: Master AI tools like ChatGPT, Canva AI, Jasper, and Copy.ai to create content, automate campaigns, and optimise ads across platforms.
Hands-on with Real Data: Work on live datasets from Facebook, Twitter, Instagram, and YouTube to perform Data Analysis, Sentiment Tracking, and Predictive Modeling.
End-to-end Campaign Execution: Plan, execute, and analyse a complete Digital Marketing Campaign using AI, from content creation to performance reporting.
Career-ready Skills: Gain job-ready expertise for roles like Digital Marketing Analyst, AI Content Creator, and Social Media Strategist through 60% practical learning.

Explain the strategic importance of AI and Analytics in Digital and Social Media marketing, including key roles and career pathways.
Apply descriptive statistics and correlation techniques to interpret social media metrics (engagement, reach, CTR) using real-world datasets.
Collect and preprocess data from platforms like Facebook, Twitter, and YouTube - handling APIs, cleaning, normalising, and structuring unstructured data for analysis.
Perform exploratory data analysis to uncover audience segments, time-based trends, and sentiment insights with Python or Power BI.
Develop simple predictive models (linear and logistic regression) to forecast engagement rates and optimise conversion strategies.
Utilise AI tools (ChatGPT, Jasper, Copy.ai, Canva AI) to generate high-impact content, automate ad creatives, and personalise campaign messaging.
Design and execute an end-to-end AI-powered social media campaign - planning, content creation, ad targeting, performance tracking, and reporting.
Students will be able to evaluate FinTech case studies and apply analytical solutions to optimise business performance.

Hands-on Learning with Industry Tools: Gain practical experience using cutting-edge AI tools like ChatGPT, Canva AI, Jasper, and Meta Ads Manager - skills that are in high demand in today's Digital Marketing landscape.
Learn from Real Data: Work with actual social media datasets from platforms like Facebook, Twitter, and Instagram to analyse engagement, predict trends, and optimise campaigns using AI-powered insights.
Career-ready Skills: Build expertise in AI content creation, marketing analytics, and campaign optimisation, making you job-ready for roles such as Social Media Analyst, Digital Marketing Specialist, and AI Content Strategist.
End-to-end Campaign Execution: Master the entire Digital Marketing lifecycle - planning, content creation, ad optimisation, and analytics - using AI tools to increase efficiency and drive results.
In-demand Industry Knowledge: Stay ahead of the curve with the latest AI and Analytics strategies being adopted by top companies worldwide to boost marketing performance and customer engagement.
Flexibility and Convenience: Learn at your own pace with a mix of instructor-led sessions, practical labs, and projects designed for maximum real-world relevance and flexibility.
Certifications and Recognition: Upon completion, you will earn a certification that showcases your proficiency in AI-driven Digital Marketing and positions you as a forward-thinking professional in the industry.

Aspiring Digital Marketers: Individuals looking to enhance their Digital Marketing skill set by integrating AI and Analytics into their campaigns, content strategies, and social media management.
Social Media Managers and Analysts: Professionals who want to upskill with AI tools to improve content creation, ad performance, and audience insights across platforms like Facebook, Instagram, LinkedIn, and YouTube.
Marketing Professionals: Those with a background in traditional marketing who want to transition into Data-driven, AI-enhanced Digital Marketing strategies and stay ahead in the rapidly evolving landscape.
Entrepreneurs and Freelancers: Business owners and freelancers in the digital space who wish to leverage AI and analytics to optimise their online presence, content strategy, and customer engagement.
Content Creators: Social media influencers, bloggers, vloggers, and content creators who wish to streamline their content production process and enhance engagement through AI-based tools and analytics.
Data Enthusiasts: Beginners or intermediate-level data enthusiasts keen to apply their analytical skills to real-world Digital Marketing and Social Media problems, using AI to gain insights and optimise strategies.
Career Changers: Individuals transitioning into Digital Marketing or AI-related fields and looking to acquire a comprehensive, hands-on skill set for modern marketing roles.

Level 1: Foundations (6 hours)
Intro to AI and Analytics in Digital Marketing

Level 2: Data Handling and Exploration (8 hours)
Data collection and preprocessing from Facebook, Twitter, YouTube via AI-driven content creation with ChatGPT, Jasper, Copy.ai, Canva AI and DALL-E
AI-powered ad targeting and campaign optimisation

Level 3: Capstone Project (6 hours)
End-to-end AI-powered campaign: plan, generate content, run mock ads, track performance, and present insights

AI Content: ChatGPT, Jasper, Copy.ai
Design and Creatives: Canva AI, DALL-E, Adobe Firefly
Analytics and BI: Power BI, Google Analytics 4
Ad Platforms: Meta Ads Manager (Facebook and Instagram), LinkedIn Ads, YouTube Ads
SEO and Research: Semrush, Surfer SEO, Kaggle Datasets