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Course Highlights

  • Offers 260+ hours
  • Certification from Nasscom
  • Flexible learning with 24/7 access to study materials
  • Affordable fees
  • Interactive learning tools including videos, quizzes, and discussions
  • Personalised learning experience tailored to individual pace
  • Capstone projects and case studies for practical exposure

  • Skill Type

  • Course Duration

  • Domain

  • GOI Incentive applicable

  • Course Category

  • Nasscom Assessment

  • Placement Assistance

  • Certificate Earned

  • Content Alignment Type

  • NOS Details

  • Mode of Delivery

Course Details

Learning Objectives

What will you learn in Digital Marketing with Gen AI course?

  • Get knowledge to rule over data-driven marketing plans, implementing industry-proven frameworks and real brand case studies. Also, get a chance to explore how to handle brand crises and lead digital evolution in organisations
  • Gain hands-on expertise in on-page, off-page, and technical SEO to boost organic traffic. Master in creating high-engagement content and growth strategies for Facebook, Instagram, LinkedIn, and more
  • Learn how to successfully run ROI-focused campaigns across Google Ads and throughout social media platforms
  • Craft compelling content calendars and align storytelling with customer journeys. Design conversion-optimised sales funnels and performance dashboards
  • Leverage Artificial Intelligence tools to enhance targeting and personalisation
  • Work on real-world marketing challenges for top brands like Zepto, Bumble and Myntra
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Reasons to enrol

Why should you take Digital Marketing with Gen AI course?

  • India’s 1st Gen AI-Powered Digital Marketing Course
  • 260+ hours of course
  • 6+ Industry Projects
  • 25+ Case Studies
  • IIM-Grade Industry Experts as Mentors
  • Certification by NASSCOM
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Ideal Participants

Who should take Digital Marketing with Gen AI course?

  • Aspiring Marketers: Individuals looking to start a career in Digital Marketing or related fields
  • Career Switchers: Professionals from non-marketing backgrounds eager to transition into the growing field of Digital Marketing
  • Business Owners and Entrepreneurs: Those who want to grow their brand, attract more customers, and increase revenue using digital strategies
  • Marketing and Sales Professionals: Professionals who want to upgrade their skills and stay competitive in the ever-evolving digital landscape
  • Freelancers and Consultants: Individuals looking to offer Digital Marketing services, from SEO to social media management, to clients
  • Upskilling Professionals: Those in adjacent fields like content writing, public relations, or graphic design who want to expand their expertise with Digital Marketing
  • Product Managers: Anyone who is starting his/her journey in Product Management, and have to align with all the product requirements, pre-launch plan, marketing plan, post launch marketing plan
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Curriculum

Curriculum

  • Module 1: Introduction to Digital Marketing and Strategy
    • Evolution of Digital Marketing and its Current Landscape
    • Digital Marketing Channels and their Integration
    • ROI Comparison: Digital vs. Traditional Marketing
    • Understanding Customer Journey and Touchpoints
    • Creating Buyer Personas and Setting SMART Marketing Goals
    • Digital Marketing Frameworks and Models
    • Content Marketing Strategies: Planning and Execution
    • SEO Fundamentals: On-page, Off-page and Technical SEO
    • Digital Marketing Planning and Implementation Process
    • Budget Allocation and Success Measurement
    • Advanced Digital Marketing Frameworks and Models (Adv)
    • Competitive Intelligence and Market Analysis (Adv)
    • Cross-channel Attribution and Customer Journey Optimization (Adv)
    • Digital Marketing Transformation and Organizational Integration (Adv)
    • National Case Studies like: Zomato, Swiggy, Amul
    • International Case Studies: Nike, Red Bull, Coca-Cola, Starbucks, and more
    • Projects/Application: Brand Storytelling, creating a foundational Digital Marketing plan, and more
  • Module 2: Digital Marketing Metrics
    • Key Performance Indicators by Channel and Objective
    • Customer Lifetime Value and Acquisition Metrics
    • Attribution Models and Marketing ROI
    • Google Analytics 4 Setup and Configuration
    • Event Tracking and Conversion Optimization
    • Channel-specific Metrics and Benchmarking
    • A/B Testing Frameworks and Statistical Analysis
    • Data Visualization and Reporting Automation
    • National Case Studies: PhonePe, Flipkart
    • International Case Studies: Amazon, Netflix, Unilever, and more
    • Projects/Application: Creating a website brief, Predictive marketing insights
  • Module 3: Website Development Collaboration
    • Website Strategy and Objectives
    • Collaboration with Web Developers and Agencies
    • CMS Comparison: WordPress, Shopify, Webflow, Custom
    • Design Systems and UI/UX Principles for Marketers
    • Landing Page and Conversion Rate Optimization
    • Mobile Optimization and Technical SEO
    • Advanced SEO: Technical Audits and Implementation (Adv)
    • Enterprise SEO and International SEO (Adv)
    • E-A-T and Core Web Vitals Optimization (Adv)
    • SEO for JavaScript Frameworks and Progressive Web Apps (Adv)
    • National Case Studies: Razorpay, BigBasket, The Ken
    • International Case Studies: Apple, Glossier, ASOS, and more
    • Projects/Applications: Developing KPI frameworks, and more, Website performance optimization
  • Module 4: Social Media, Email, WhatsApp, OTT and E-commerce Channel Marketing
    • Strategic Social Media Marketing and Audience Targeting
    • Instagram and TikTok Growth Strategies
    • Facebook, LinkedIn and Twitter B2B Marketing
    • YouTube and Pinterest Content Optimization
    • Content Creation, Scheduling and Analytics
    • Email Marketing: List Building and Automation
    • WhatsApp Business Marketing and Broadcast Strategies
    • OTT Platform Marketing and Audience Targeting
    • Amazon and Marketplace Optimization Strategies
    • Influencer and Live Shopping Strategies
    • Omnichannel Marketing and Emerging Technologies
    • Advanced Social Media Advertising Mastery (Adv)
    • Retargeting and Remarketing Advanced Strategies (Adv)
    • National Case Studies: MakeMyTrip, Mamaearth, Dunzo, and more
    • International Case Studies: Wendy, Chipotle, Lego, Oreo, Daniel Wellington, and more
    • Projects/ Application: Cross-platform marketing, Instagram/TikTok content planning, and more
  • Module 5: Performance Marketing, Paid Ads and Affiliate Marketing
    • Performance Marketing Foundations and Budgeting
    • Google Search, Display and Video Advertising
    • Meta Ads (Facebook and Instagram) Optimization
    • TikTok, Snapchat and LinkedIn Ad Strategies
    • Programmatic Advertising and DSP Selection
    • Remarketing and Personalization Strategies
    • Conversion Rate Optimization for Paid Media
    • Affiliate Marketing Strategies and Partner Recruitment
    • Advanced Google Analytics and Data Studio (Adv)
    • Customer Data Platforms and Data Management (Adv)
    • A/B Testing and Conversion Rate Optimization (Adv)
    • Predictive Analytics and Marketing Forecasting (Adv)
    • Marketing Mix Modeling and Media Attribution (Adv)
    • Marketing Automation Platforms and Implementation (Adv)
    • Advanced Email Marketing and Personalization (Adv)
    • National Case Studies: Paytm, Dream11, Vedantu
    • International Case Studies: Samsung, Adobe, Adidas, and more
    • Projects/Application: Shopping campaign setup, Programmatic campaign, Budget optimization, and more
  • Module 6: E-commerce, Growth Hacking and Sales Funnels
    • E-commerce Business Models and Go-to-Market Strategies
    • Store Design, UX and Checkout Optimization
    • SEO and Content Marketing for E-commerce
    • Email Marketing and PPC for E-commerce
    • Customer Retention, Loyalty and Growth Hacking
    • Sales Funnel Design and Lead Generation
    • Webinar, Event and High-Ticket Sales Funnels
    • Customer Relationship Management Integration (Adv)
    • Lead Scoring and Nurturing Strategies (Adv)
    • National Case Studies: Boat, Udemy India, Lenskart
    • International Case Studies: Warby Parker, Wayfair, Sephora, and more
    • Projects/Application: Portfolio development, E-commerce business model planning, and more
  • Module 7: Programmatic Ad Buying and Marketing Management
    • Advanced Programmatic Advertising and Audience Targeting
    • Omnichannel Programmatic Strategies and Budgeting
    • Attribution Modeling and Marketing Mix Optimization
    • End-to-End Digital Marketing Strategy Development
    • Digital Marketing Team Structure and Management (Adv)
    • Agency Management and Vendor Relations (Adv)
    • Digital Marketing Budget Planning and Allocation (Adv)
    • Digital Marketing ROI and Business Impact Measurement (Adv)
    • National Case Studies: Times Internet, Hotstar, and more
    • International Case Studies: L'Oréal, McDonald's, Disney, and more
    • Projects/Application: Omnichannel programmatic plan, End-to-end digital marketing strategy, and more
  • Module 8: AI in Marketing and Crisis Management
    • AI Content Generation and Personalization
    • Predictive Analytics and AI-driven Marketing Automation
    • Chatbot Marketing and AI-enhanced Customer Engagement O
    • Online Crisis Management and Reputation Recovery
    • Crisis Communication Strategies and Brand Protection
    • AI and Machine Learning in Marketing (Adv)
    • Voice Search and Conversational Marketing (Adv)
    • Augmented Reality and Virtual Reality Marketing (Adv)
    • Web 3.0, NFTs and Blockchain in Marketing (Adv)
    • Case Study: Reliance Jio
    • Projects/Applications: AI-driven ad campaigns
    • Capstone Projects: Hands-on Implementation
    • Integrated Digital Marketing for a dating app
    • E-commerce growth hacking for a pet marketplace
    • Social Media and Content Strategy for a travel portal
    • Performance Marketing Analytics for a fashion brand
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skills and tools

Tools you will learn in Digital Marketing with Gen AI course?

  • Google Analytics
  • Google Search Console
  • Semrush
  • Screaming Frog SEO Spider
  • Social Blade
  • YouTube
  • Meta Ads Manager
  • HubSpot
  • Canva
  • ChatGPT
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