Course by:

Course Highlights

  • Learn & leverage Digital Product Management thinking, tools and metrics to build modern user focused digital products.
  • Develop a culture of experimentation, hypothesis-driven development, data & metrics informed decision making in creating digital products.

  • Skill Type

  • Course Duration

  • Domain

  • GOI Incentive applicable

  • Course Category

  • Nasscom Assessment

  • Placement Assistance

  • Certificate Earned

  • Content Alignment Type

  • NOS Details

  • Mode of Delivery

Course Details

Learning Objectives

What will you learn in Digital and SAAS for Product Managers course?

  • Digital Value Proposition
  • Digital Product Management Thinking
  • Prioritization in Digital Products
  • Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
  • Product Lifecycle Stages, A Framework for North Star and supporting metrics
  • Performing Product Analytics
  • A/B Testing
  • Industry Case Studies and Applications
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Reasons to enrol

Why should you take Digital and SAAS for Product Managers course?

  • Understand & Create Digital Business Models
  • Create Data Driven Roadmaps
  • Leverage Product Analytics for decision making
  • A framework to identify the focus metric and supporting metrics for any digital product
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Ideal Participants

Who should take Digital and SAAS for Product Managers course?

  • Product Managers
  • Product Owners
  • Business Analyst
  • Project Managers
  • Program Managers
  • Delivery Managers
  • Software Engineers
  • Quality Analyst
  • UX/UI Designers
  • Product Designers
  • Engineers
  • Pre-Sales
  • Sales and Marketing Professionals
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Curriculum

Curriculum

  • Chapter 1 : Course Overview
  • Chapter 2 : The Digital Value Proposition
  • Chapter 3 : Digital Business Models
  • Chapter 4 : Day in the life of a DPM
  • Chapter 5 : Prioritization in Digital Products
  • Chapter 6 : Data Driven Road maps
  • Chapter 7 : Portfolio of Metrics
  • Chapter 8 : Framework for Metrics That Matter
  • Chapter 9 : Product Analytics & Analytics Platforms
  • Chapter 10 : Experimentation and Hypothesis Testing
  • Chapter 11 : AARRR - Pirate Metrics
  • Chapter 12 : Industry Case Studies
  • Chapter 13 : Summary
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skills and tools

Tools you will learn in Digital and SAAS for Product Managers course

  • SaaS
  • Product Digital Business Models
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