Course Highlights
Fundamentals of Digital Marketing Course Highlights:
- The course contains all the know-how into the world of Digital marketing.
- It will act as a gateway into the various subdomains of Digital Marketing such as: Email Marketing, Facebook Marketing, Search Engine Optimization, Pay-Per-Click Advertising, etc.
- Slogan of the course:
- Low Cost, High Impact Digital marketing
- To catch the Digital Train
- A Roadmap to Scaling your Business/Services
- Co-branded certificate by FutureSkills Prime & CDAC.
- FutureSkills Prime badge that can be added to your LinkedIn profile.
-
Skill Type
-
Course Duration
-
Domain
-
GOI Incentive applicable
-
Course Category
-
Nasscom Assessment
-
Placement Assistance
-
Certificate Earned
-
Badge Earned
-
Content Alignment Type
-
NOS Details
-
Mode of Delivery
Course Details
What will you learn in Fundamentals of Digital Marketing course?
- Digital Marketing is a wide array of multiple domains. The course will provide enough information about each domain of digital marketing. So, for example, you go through a session on Search Engine Optimization, by that by the end of the session you will be able to answer the ‘what’, ‘why’ and ‘how’ of Search Engine Optimization, i.e., What is Search Engine Optimization? Why do we need Search Engine Optimization? and How can we apply Search Engine Optimization?
- Get well-versed with every facet of Digital Marketing and learn to apply them in your profession so that you can increase the outreach of your company, organization, firm, etc.
- Learn to set up your own enterprise as you won’t have to outsource your marketing to another entity.
- Apart from getting to know what entails Digital Marketing, you will be able to gain formidable knowledge on the different types of Digital Marketing.
- The course is spread over 30 sessions, with each session of about 60 minutes in length.
- This reskilling/upskilling program provides an overview of different components that create successful Digital Marketing strategies using the social media platforms.
Why you should take Fundamentals of Digital Marketing course?
Every organization is working towards a product/service, whether it is a tangible product like a 'microchip' or selling some service like 'legal consultancy'. It always helps to advertise the product, in order to increase your customer base. There are about 400 million social media users in India. About 60% of the world is on the internet. With more and more people consuming content online it would be prudent that the professionals are adept with the latest marketing techniques.
Apart from being more efficient and wide-reaching, Digital Marketing is also a lot cheaper than traditional ways of marketing like: TV ADs, Newspaper Ads, Billboards and others. There are about 400 million social media users in India. About 60% of the world is on the internet. With more and more people consuming content online it would be prudent that the professionals are adept with the latest marketing techniques.
In this regard, Digital Marketing entails leveraging all the verticals available, Twitter, Facebook, Koo, Instagram, LinkedIn, google analytics, google ads etc. However, it's not just limited to Social Media Marketing, there is more to it, like Email Marketing, Content Marketing, affiliate marketing, etc. So, this course will help you reach out, stand out and grasp strategies that will help you make the best use of this Digital Marketing Ecosystem.
Who should take Fundamentals of Digital Marketing course?
- This course would be of utility to an individual or an organization as a whole. Take this course if you want to catch the fast-moving Digital train. Also, as this course requires no existing proficiency, there are no prerequisites or constraints in doing it. So, the short answer is: Anyone! Anyone who needs to become self-sufficient in marketing, reach out to a wide number of customers and does not want to rely on any external entity should go for this course.
- People from all walks of life: Educators, Lawyers, Doctors, Government employees, Entrepreneurs (Startups, MSMEs), IT employees, PSU workers, etc. would benefit a lot from this program as Digital Marketing as a tool concerns and benefits all
Curriculum for the Fundamentals of Digital Marketing Course
The course is spread over 12 domains, each domain catering to a different aspect of digital marketing. Framework & Guidelines for Use of social media for Government Organizations:
- Digital Marketing Fundamentals:
Overview of Internet and Mobile Penetration in India, Meaning and Significance of Digital Marketing, Digital Marketing Process (Startups/ MSMEs).
- Website Planning and rapid development:
Phases of Website Development, Use of WordPress CMS, Buying of Domain and Hosting, Creating Professions website Home Page and Pages, Use of Plug-ins, Page Builder-Elementor, etc.
- Search Engine Optimization:
Importance of SEO, Type of SEO- On-Page SEO, Off-Page SEO, Techniques of On-page SEO: Indexing of WebPages, Creation of Site Map, Keyword Placement, Keyword Planner, Content Optimization. Techniques of On-page SEO. SEO Tools demonstration.
- Pay-Per-Click:
Advertising and Google Ads: Why Pay-per click Advertising, Google Registration, GoogleAds interface, Google Ads Account Structure. Designing of ‘Google Ads’ Campaigns’; Search Campaign, Display Campaigns, Audience targeting, Bidding and Budgeting, Monitoring Campaigns.
- YouTube and Video Marketing:
Significance of Video Marketing, Creating YouTube Channel, Promotion of YouTube Channel, Video Making for YouTube and designing advertising campaigns for YouTube videos.
- Email Marketing (Bulk Mail):
Significance of Email Marketing, Design Email Marketing Campaigns with Mail Chimp, MailChimp Interface, Creating Signup Forms, Pop-Up forms, Embedded forms, Audience list, Building email Database.
- Facebook Marketing:
Introduction and Significance of Facebook Marketing, Facebook Page designing, Introduction Types of Various Ad Formats, setting up Facebook Advertising Account, Understanding Facebook Audience and its Types, Designing Facebook Advertising Campaigns, Working with Facebook Pixel.
- Twitter Marketing:
Twitter Marketing: Basics, Designing Twitter Advertising Campaigns.
- LinkedIn Marketing:
Introduction to LinkedIn Marketing, Designing Twitter Advertising Campaigns.
- Web Analytics:
Google Analytics: Introduction and Significance, Google Analytics Interface and Setup, Understanding Goals and Conversions, Monitoring Traffic Behaviour and preparing reports.
- Google AdSense and Affiliate Marketing:
Role of Google AdSense, Applying for AdSense. Google AdSense plugins Affiliate Marketing Techniques and Models.
Tools you will learn in Fundamentals of Digital Marketing course
In the Fundamentals of Digital Marketing course, you'll gain expertise in essential tools for online success. Master Google Analytics for web traffic insights, explore email marketing with platforms like Mailchimp, and harness the power of social media with tools like Hootsuite. Dive into SEO techniques, utilize Google Ads for advertising, and learn to track performance using various digital marketing tools.
The learner gets exposed to use the following modules-
- Website development
- Web Analytics
- Pay-Per-Click Advertising
- Google AdSense
- Google analytics
- Search Engine Optimization
- YouTube
- Twitter marketing
- Web Analytics
- Pay-Per-Click Advertising
- Google AdSense