Course Highlights
In this course learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to adjust increase success.
Google Ads is a powerful tool for driving targeted traffic and increasing sales, with many digital marketing careers benefiting from proficiency in this platform. In this power packed WBL course Learn more about the opportunities, strategies, and potential career paths involved with Google Ads.
This course provides –
- Assessment based certified course from a "Continuing Professional Development" training provider
- Digital Badge
- Student manuals and workbooks
- 24x7 availability
- Problem solving and analytical tools
- Free access to knowledge base
- Google Ad Words certification
-
Skill Type
-
Course Duration
-
Domain
-
GOI Incentive applicable
-
Course Category
-
Nasscom Assessment
-
Placement Assistance
-
Certificate Earned
-
Badge Earned
-
Content Alignment Type
-
NOS Details
-
Mode of Delivery
Course Details
What will you learn in this Google Ad Words course online?
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from click throughs
- Decide whether they will write your own ads or enlist help
Why should you take this Google Ad Words course?
- Understanding Google Ads can lead to a career in digital marketing, an industry expected to grow by 10% by 2026 according to the US Bureau of Labor Statistics
- It is used to promote your business, help sell products or services, raise awareness, and increase traffic to your website
Who should take this Google Ad Words course?
- All students
- Young professionals
- Entrepreneurs
Curriculum
- Understanding AdWords lingo
- Creating an AdWords strategy
- Creating a PPC campaign
- Creating groups
- Designing your ads
- Looking at success
Tools you will learn in this Google Ad Words course
- Keyword Planner
- Google Ads Editor
- AdWords Express
- Display Planner
- Ad Preview and Diagnosis Tool
- Google Analytics
- Google Tag Manager
- Conversion Tracking
- Ad Extensions
- Remarketing Lists
- Dynamic Search Ads
- Ad Customizers
- Campaign Experiments
- Google Ads Scripts
- AdWords API