Course Highlights
Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. Case studies and social media management tools can take their social media marketing to the next level.
More than 4.48 billion people use social media platforms daily, making social media marketing a smart choice to help drive website traffic, build a widely known brand, and gain revenue. It’s part of every organization Necessitating employees at all levels to be familiar with these tools.
This course provides –
- Assessment based certified course from a "Continuing Professional Development" training provider
- Digital Badge
- Student manuals and workbooks
- 24x7 availability
- Problem solving and analytical tools
- Free access to knowledge base
- Social Media Marketing certification
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Skill Type
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Course Duration
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Domain
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GOI Incentive applicable
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Course Category
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Nasscom Assessment
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Placement Assistance
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Certificate Earned
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Content Alignment Type
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NOS Details
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Mode of Delivery
Course Details
What will you learn in this Social Media Marketing course?
- Describe the value of social media to their marketing plan
- Create and launch a social media marketing plan
- Select the right resources for a social media marketing team
- Define how to use social media to build an internal community
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about specialty sites and social medial management tools
- Stay on top of social media trends and adjust their plan as the online world evolves
Why should you take this Social Media Marketing course online?
- As businesses have moved online, social media marketing has become a popular career
- To become a successful marketer, you need to understand how the different social media platforms operate and what their focuses are
Who should take this Social Media Marketing course?
- All students
- Young professionals
- Entrepreneurs
Curriculum
- What is social media?
- Understanding the marketing mix
- Developing a social media plan
- Building your social media team
- Using social media to build internal communities
- Analyzing your impact with metrics
- Keeping on top of the trends
- Damage control
- Using Facebook, LinkedIn, and Twitter
- Building a blog or vlog (including using YouTube)
- Using specialty sites (e.g. Pinterest and Yammer)
- Using social media management tools and launching your plan
Tools you will learn in this Social Media Marketing course
- Buffer
- Hootsuite
- Sprout Social
- Canva
- Adobe Spark
- Google Analytics
- Facebook Ads Manager
- Twitter Analytics
- Instagram Insights
- LinkedIn Analytics
- YouTube Analytics
- SEMrush
- Mailchimp
- HubSpot
- Yammer