Growth Marketing for Mobile and Web: AI-driven Funnel Optimisation

Master Growth Marketing: Use AI for AARRR funnel optimisation, predictive segmentation, automated testing, and personalised web/mobile journeys.

After completing this Pathway, you will be able to:

• Detail the five stages of the AARRR Growth Marketing Funnel
• Explain the role of AI in predictive segmentation and A/B testing